Buy best ketchup: The 2009 Import and Export Market for Tomato Ketchup and Tomato Sauces in Latin America

Saturday, December 17, 2011

The 2009 Import and Export Market for Tomato Ketchup and Tomato Sauces in Latin America

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On the demand side, exporters and strategic planners approaching the market in Latin America face a number of questions. Which countries are supplying tomato ketchup and tomato sauces to Latin America? What is the dollar value of these imports? How much do the imports of tomato ketchup and tomato sauces vary from one country to another in Latin America? Do exporters serving the market in Latin America have similar market shares across the importing countries? On the supply side, Latin America also sells to the international market of tomato ketchup and tomato sauces. Which countries in Latin America supply the most exports of tomato ketchup and tomato sauces? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for tomato ketchup and tomato sauces in Latin America. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for tomato ketchup and tomato sauces for those countries serving Latin America via exports or supplying from Latin America via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Latin America fits into the world market for imported and exported tomato ketchup and tomato sauces. The total level of imports and exports on a worldwide basis, and those for Latin America in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This